Increase Groomer Profits
not as hard as you think
Increasing Profits - It's all about your clients!
Quick and Easy
1. Display a Tip Jar
This is
probably the quickest way to increase a groomer’s daily
income, and yet many
groomers still don’t feel comfortable encouraging their
clients to tip. Here’s a positive update for all
groomers out there
… IT’S OKAY
TO DISPLAY A TIP JAR …
Customarily, clients tip their hairdresser or barber,
but don’t know to tip their pet groomer. A tip jar is a
subtle, effortless way to let them know it’s both
customary and okay to tip you for your services.
A
simple tip jar on your counter can easily add up to at
least an extra $10 a day or more. Do the math!
Place
the tip jar close to your pay-out area (cash register,
counter, etc.), and almost empty it on a regular basis
to discourage theft.
(tip jar labels for print out
are available to JKL Members at the online Members Area)
2. Raise Your Prices
For some reason, many
groomers are reluctant to raise their prices, but it’s
important to keep current and competitive. (This is part
of the ‘business end’ of grooming – not enjoyed, but
very necessary to maintain and grow your grooming
business.)
Review your current pricing every year or
two. Determine increases in your operating expenses over
the same period of time, and adjust your rates
accordingly. Check out the current fees charged by other
local groomers as this could be a factor in setting your
rate increase.
Charging just $5 or $10 more per dog
can really increase your profitability. Remember,
average base grooming prices start between $50 and $70,
and most mobile groomers start at $70 and go up.
3. Know Your Clientele
The Three Types of
Grooming Clients:
The first
is the client who leaves their current appointment with
their next appointment already booked.
For these clients:
Set up a firm
Next Appointment Schedule
Make it your salon policy
to strongly encourage clients to book their next
appointment before they leave your salon. This ensures
scheduled bookings over the weeks and months, which will
keep the pet clean and happy by reducing brushing and
dematting time at each groom, give the owner a pet that
looks, feels and smells good, and brings in additional,
more regular income for you.
If you follow this
regime, your appointment book will fill with regularly
groomed pre-appointment clients.
Be sure to have a
two-sided business card with next appointment date and
time to give to each re-booked client.
(customizable
appointment cards for print out are available to JKL
Members at the online Members Area)
The second is the
client who may not be comfortable setting a next
appointment date, but expects and appreciates a call to
set up their next appointment, much closer to the time
of next appointment.
For these clients:
Set
up a phone call scheduling service,
And stick to it!
You’ll generally find that these clients are as loyal as
the first type of client, and well worth the discipline
and effort.
The third is the client who will only
schedule an appointment when they want or need to.
For these clients:
There’s not much a groomer can do about this, so it’s
best to use it to your advantage by filling empty spots
on your schedule, or in the worst cases, eliminate this
type of client altogether.
Quick Links
TIP
JAR

RAISE PRICES
SCHEDULE NEXT APPOINTMENT
NEXT APPOINTMENT CALL
RANDOM GROOMS